Dianshi Home Décor Partners with Soon AI to Launch Digital Referral Ecosystem, Revolutionizing Customer Acquisition in Home Renovation Industry

Changsha, China — Dianshi Home Décor, a Hunan-based unicorn enterprise and national leader in premium home renovation, has partnered with Shenzhen tech firm Soon AI to develop an innovative Digital Referral Marketing Platform. This collaboration aims to tackle industry-wide customer acquisition challenges through AI-driven solutions, targeting streamlined recruitment of referral agents and data-driven management of peer-to-peer marketing networks.

About Dianshi Home Décor
Founded in 1998, Dianshi Home Décor is the only Hunan enterprise to co-author China’s national standards for home renovation construction and quality inspection. Recognized as a “Regional Unicorn in Home Décor,” the company operates 76 direct stores across 30+ cities, supported by a 100,000-square-meter industrial park and a 10,000-square-meter headquarters. With 1,800+ designers and 10,000+ skilled workers, Dianshi has delivered premium renovation services to over 1 million mid-to-high-end clients, solidifying its leadership in China’s upscale home improvement sector.

Core Collaboration Highlights

1. AI-Powered Referral Recruitment & Ecosystem Building
Amid rising competition and soaring online customer acquisition costs, Dianshi’s partnership with Soon AI focuses on curbing client leakage to real estate intermediaries by establishing a Unified Referral Platform. Key features include:

• Multi-Channel Agent Recruitment: Customized recruitment rules for diverse partners such as contractors, property agencies, existing clients, and property managers, enabling systematic empowerment of referral agents.

• Digital Content System: A mini-program-based repository of branded marketing materials (e.g., brochures, videos) for agents, with real-time tracking of shares, views, and customer engagement metrics.

• Commission-Driven Management: A transparent, tiered commission mechanism and workflow system to quantify referrals, incentivize participation, and consolidate client ownership data.

2. Data-Backed Collaboration & Zero-Trust Governance
Soon AI’s platform equips Dianshi with granular oversight of referral activities:

• Internal-External Coordination: Role-specific task assignments and process automation ensure seamless follow-ups between agents, sales teams, and clients.

• Asset Digitization: All referral behaviors and customer interactions are logged, analyzed, and stored as reusable enterprise assets.

3. Industry-Specific Solution for Home Renovation
This partnership marks Soon AI’s official entry into the home décor sector with its Referral Marketing Solution, designed to:

• Convert passive social networks into active sales channels.

• Enhance brand trust through decentralized yet unified marketing.

• Reduce reliance on paid ads by leveraging organic peer recommendations.

A Milestone in Digital Transformation
“The collaboration with Soon AI redefines how we harness technology to empower our partners and clients,” said a Dianshi spokesperson. “Their platform turns every stakeholder into a brand ambassador, unlocking unprecedented growth potential.”

Soon AI’s CEO added, “Our mission is to equip every sales professional with cutting-edge tools. Dianshi’s success underscores how AI can democratize marketing in traditional industries.”

About Soon AI
A pioneer in intelligent sales enablement, Soon AI provides AI-driven SCRM systems, mini-program solutions, and referral marketing platforms across 20+ industries, including automotive, finance, home appliances, and jewelry. Serving over 28,000 enterprises and government clients, the company remains committed to advancing digital transformation through innovation.

For inquiries, visit Soon AI’s official website or contact their Shenzhen headquarters