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Ningxia Unicom

  • May 01, 2025
  • |
  • SOON AI

China Unicom Ningxia Partners with Soon AI to Launch AI-Driven Referral Ecosystem, Revolutionizing Telecom Customer Acquisition

Yinchuan, China — China Unicom Ningxia Branch (hereinafter “Ningxia Unicom”) has partnered with Shenzhen-based Soon AI to develop an AI-Powered Referral Marketing Platform, aiming to redefine customer acquisition strategies in the telecom sector. This collaboration aligns with China Unicom’s broader transformation into a digital innovation leader and marks a milestone in integrating digital tools with traditional telecom services.

Strategic Collaboration Highlights

1. Building a Digitally Empowered Sales Force
To address the growing demand for personalized, scalable marketing in value-added services, Ningxia Unicom will leverage Soon AI’s Smart Material System to equip sales teams and maintenance engineers with:

  • AI-Branded Digital Tools: Customizable profiles, microsites, and promotional content (e.g., case studies, news articles) to unify brand messaging.

  • Referral Recruitment Engine: Incentivize existing customers, residents, and partners to become “brand ambassadors” through streamlined onboarding and real-time commission tracking.

2. AI-Driven Ecosystem for Precision Marketing
Soon AI’s platform integrates advanced analytics to:

  • Track Engagement: Monitor customer interactions with shared materials, identifying high-potential leads based on browsing behavior.

  • Optimize Campaigns: Automate personalized follow-ups via AI recommendations, reducing manual intervention and boosting conversion rates.

3. Reinventing Telecom Customer Relationships
The partnership introduces a Unified Referral Management System that:

  • Centralizes Client Data: Break down silos between sales, customer service, and field teams through a shared digital repository.

  • Enhance Local Service Quality: Empower frontline staff with real-time access to customer insights, enabling proactive issue resolution and upselling.

A Pivotal Year for Digital Transformation
2024 marks the 75th anniversary of the People’s Republic of China and the 30th anniversary of China Unicom. “This collaboration with Soon AI accelerates our vision to become a global digital benchmark,” stated a Ningxia Unicom representative. “Their technology turns every employee and customer into a growth driver, aligning with our ‘Smart Living’ strategic initiatives.”

Soon AI’s CEO emphasized, “Our mission is to arm sales teams with cutting-edge tools. By merging telecom expertise with AI, we’re unlocking unprecedented efficiency for Ningxia Unicom’s 30 million+ user base.”

Future Roadmap
The two parties plan to expand the platform’s capabilities, integrating 5G-enabled IoT solutions and localized lifestyle services to further bridge digital and physical consumer experiences.

About Soon AI
Soon AI specializes in AI-driven sales enablement, serving 20+ industries—including telecom, automotive, and finance—with solutions such as intelligent CRM, referral ecosystems, and mini-program stores. Its clientele spans 28,000+ enterprises and government agencies, including AOTIAN Group and Tongwei Co., Ltd.