Content Management
Trend: Incremental volume transfer, fierce competition
As the growth rate of automobile sales gradually slows down, the automobile industry has shifted from an incremental market to a stock market, and replacement purchases have become the mainstream car purchase scenario; the Matthew effect in the industry is obvious
User: User relationship/structure/communication change marketing service
The relationship between car companies and car owners has shifted from one-time transactions to services and companionship covering the entire life cycle; Generation Z and female car owners are influencing car purchasing decisions.
Channel: Diversification and socialization of marketing channels
Content and word-of-mouth on social media and lifestyle platforms influence users’ car purchasing decisions.
Different roles are stuck in a dilemma regarding marketing content and are eager to seek a breakthrough
Enhancing Marketing Growth for the Automotive Industry
Focusing on the three core areas of content management, content production, and content distribution, the company has connected six core application scenarios, including smart business cards, sales assistants, and market management, to comprehensively build a digital marketing system.
Content management
Enhance the efficiency of content storage, retrieval, and standardization for marketing
Centralized Management: Consolidate dispersed marketing content for efficient editing.
Accurate Search: Supports multi-format intelligent search, including full-text, image, and color search.
Brand Standardization: Built-in brand design guidelines to ensure consistency.
Diverse Tagging: Utilize automatic tagging and machine learning techniques.
Content production
Empowered by AI-Generated Content (AIGC), quickly generates posters, videos, and marketing copy.
Smart Poster Creation: Modular assembly with predefined styles for intelligent poster output.
AI Copywriting: Supports multiple content styles for platforms like Xiaohongshu, WeChat, Douyin, etc. Input keywords and generate content with one click.
Content distribution
Distribute marketing content seamlessly across public and private platforms such as Douyin, Kuaishou, and Xiaohongshu.
Smart Video Editor: Connects to asset libraries with extensive templates for automated content creation.
Unified Management: Manage content across multiple departments and platforms, allowing selective distribution by channel and personnel.
Data Insights
Core capabilities ultimately converge into data value, breaking down business system data silos and gaining insights into communication link strategies.
Usage Statistics
Employee usage rankings, material usage data (upload, view, download, forward, etc.)
Channel data statistics
Supports displaying statistical usage data by channel, and redirecting traffic data from other channels (events/cloud stores)
Content tag data
Content scenario tags, channel tags, user tags, etc.
Each channel supports displaying content by permission
Automatically count content usage data of each channel (browse/forward/download/collect/like)
Data usage by channel personnel
Private domain channels support statistics of content usage and promotion data by person ID (browse/forward/download/collect/like)
View consumer click data in real time
(Viewers/Number of views/Viewing time/Reposts/Downloads/Collections/Likes, etc.)
Ranking of Statisticians Using Data
Supports statistics on forwarding data ranking, content effect data ranking, etc. by channel/personnel/department
Support consumer authorization data information
Nickname/avatar/customer ID/mobile phone number/region, etc.
Browsing behavior data
Number of views/viewing time/forwards/downloads/collections/likes, etc.
Linked Data Identification
Consumers jump to other systems through content links, and the system automatically identifies the source of traffic.
Six core application scenarios
Public & Private Channel Distribution
Enhance face-to-face engagement at auto shows and 4S dealerships, enabling direct content distribution via business cards, event mini-programs, and digital campaigns.
Enables quick sharing of different content across public and private domains.
Employees, dealers, stores, and sales representatives can receive and share content with unique tracking IDs.
Consumers can interact and track shared content, linking to business cards, events, and online stores.
Customer Interaction via Rich Marketing Content
Standardized Content Provision: Headquarters supplies product-focused and scenario-based marketing content, including promotional offers, holiday-themed campaigns, customer care messages, and usage guides.
Real-Time Interest Detection: AI analyzes customer interactions, identifying key interests and generating actionable insights.
Lead Management: Sales teams gain clear visibility into store and department-wide data, including content shares, visits, leads, and customer acquisitions.
Community Building for Car Owners
Develop custom apps or user communities featuring forums, Q&A sections, and event listings.
User Engagement: Automakers interact directly with users to build brand awareness, collect market feedback, and foster customer relationships.
Community Risk Control: AI-driven content moderation ensures safe and stable community environments.
Optimized Content Distribution: Deliver targeted content to the car owner community for enhanced engagement.
Marketing Event & Budget Management
Event Planning & Expense Control: Brand HQ and dealers can create accounts to initiate and budget marketing events.
Event Monitoring: Upload real-time event images, forms, and performance data for review.
Data Analytics: Evaluate event performance based on materials used, leads generated, and order conversions, providing data-driven insights for future improvements.
Store large screen management
By leveraging the AI-Generated Content Marketing Platform, dealers can optimize event effectiveness and standardize marketing content.
IPAD electronic water sign
Improve/explore the experience and value of each node in the customer life cycle in various scenarios such as auto shows and 4S stores.
How other businesses are using Push
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