Guoci Yongfengyuan Partners with Soon AI to Revolutionize Full-Staff Marketing in Traditional Ceramics Industry

Shenzhen, China — Guoci Yongfengyuan, a 260-year-old premium ceramics brand entrusted with crafting official state banquet tableware, has partnered with Shenzhen-based marketing technology firm Soon AI since early 2022 to develop innovative solutions for full-staff marketing. This collaboration aims to enhance brand recognition and operational efficiency in the highly competitive daily ceramics market.

Empowering Marketing with Digital Tools
Facing challenges in content creation and staff engagement, Guoci Yongfengyuan adopted Soon AI's E-Sales Portfolio, a centralized digital system for marketing materials. The platform enables employees to access unified promotional content—including posters, videos, and sales pitches—generated by headquarters. Integrated with AI-powered analytics, it tracks customer engagement in real time, analyzing browsing behaviors to identify preferences and optimize outreach.

Boosting Motivation via Social Commerce
To address low employee motivation in social media promotion, Soon AI’s CMS Content Marketing System embedded staff-specific QR codes into promotional posts. Customers scanning these codes are directed to personalized mini-stores linked directly to individual employees, ensuring sales commissions and performance tracking. This approach transformed passive compliance into proactive participation, aligning employee incentives with brand growth.

Data-Driven Management for Nationwide Networks
With over 400 offline stores across 100+ Chinese cities, Guoci Yongfengyuan leveraged Soon AI’s task management dashboard to streamline campaigns. Managers now assign promotional tasks, monitor progress, and assess results in real time, ensuring cohesive execution of marketing strategies across its vast network.

A Strategic Leap for Traditional Brands
The partnership underscores the potential of digital tools to modernize traditional industries. As Kazuo Inamori, founder of Kyocera, once noted, “During tough times, every employee must become a salesperson.” By lowering barriers to content creation and incentivizing staff, Soon AI’s solutions have enabled Guoci Yongfengyuan to strengthen its market position while preserving its heritage.

About Soon AI
A pioneer in intelligent marketing systems, Soon AI specializes in helping enterprises digitize sales processes through integrated tools like AI-driven analytics, mini-program stores, and SCRM solutions. Its clients span industries such as retail, finance, and automotive, including notable names like China Mobile and Lexus.